How We Drove Shopify CRO and Growth for The Hijab World Modest Fashion Store
The Hijab World is a Birmingham based modest fashion retailer selling abayas, thobes, hijabs, gifts and Hajj and Umrah essentials. Limbani Softwares worked as a long-term Shopify partner to revamp the store, build filterable collection pages, add Klarna Buy Now Pay Later and run bundles, BOGO offers and coupons alongside ongoing CRO and SEO work.
Industry
Modest Fashion Retail
Project Type
Shopify Revamp + CRO
Market
UK & Worldwide
Platform
Shopify
The Solution
We treated the store as a growth engine, improving browsing, promotions and payments so an already strong marketing program could turn more of its traffic into sales.
Full Store Revamp
A refreshed design and navigation make it easier to explore men's, ladies' and kids' ranges, gifts, worship items and Hajj and Umrah essentials.
Filterable Collection Pages
Filters by style, size and category help shoppers narrow large collections such as branded thobes and modest dresses quickly.
Klarna Buy Now Pay Later
Interest-free Klarna payments at checkout make higher-value purchases more accessible.
Bundles, BOGO and Coupons
Promotional mechanics such as bundles, buy one get one offers and coupon codes lift average order value and support campaigns.
Delivery Options
Free UK delivery thresholds, next working day delivery, click and collect and worldwide shipping are communicated clearly.
Ongoing CRO and SEO
We worked with the client's marketing team on SEO, competitor analysis and continuous conversion improvements.
Technologies & Tools
Shopify for a stable retail platform, Klarna BNPL and promotional apps for bigger baskets, and continuous SEO and CRO for growth.
Development Process
The development process involved the following stages:
Store Audit
UX Revamp
Collections & Filters
BNPL & Promotions
SEO & CRO
Ongoing Growth
The Challenge: How Do You Grow a Store That Already Sells Well?
The Hijab World already had strong traffic from an effective marketing program. The challenge was to convert more of that traffic into orders. The existing store lacked the browsing, promotional and payment features needed to help shoppers find products quickly and buy more in each order.
How Did We Improve Browsing and Conversion?
We revamped the store layout and built filterable collection pages, so shoppers can move from a campaign banner to the right thobe or dress in a few taps. Klarna Buy Now Pay Later, bundles, BOGO offers and coupons were added to support campaigns and bigger baskets. A scrolling announcement bar keeps key promises visible: original brands, easy returns, free UK delivery over the threshold, click and collect and worldwide delivery.
What Makes This a Long-Term Growth Partnership?
Instead of a one-time build, we stayed involved as the store grew. Working alongside the client's marketing team, we continued SEO improvements, competitor analysis and conversion testing. Shopify gives The Hijab World a stable, secure platform, and ongoing optimisation keeps it converting as the product range and audience expand.